YouTube Launches Pay-For Subscriptions

More YouTube news, this time it’s the introduction of paid-for subscriptions to channels.

In the announcement they talk about the launch of 53 trial channels. Many, as you would expect are US-based, but there is some UK content and quite a bit of kids content too.

The kids channels include:

It’s an interesting expansion for DHX, who are launching channels in multiple territories. It will also be interesting to see if some of the traditional children’s broadcasters launch channels too.

Meanwhile the Fun Kids YouTube channel continues to be free for everyone!



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Fun Kids Nominated for Station of the Year. Twice!

Fun Kids Sony Team

Fun Kids has been nominated as Radio Station of the Year at two prestigious radio awards ceremonies.

At the Sony Radio Academy Awards it’s been nominated for Station of the Year (1m plus), up against BBC Radio Newcastle and Metro Radio and in the Arqiva Commercial Radio Awards it’s been nominated in Station of the Year (2m plus), up against Absolute Radio and LBC97.3.

Fun Kids is a radio station that targets the tween audience alongside programmes for younger children. It broadcasts on DAB Digital Radio in London as well as online at and through mobile apps.

It’s been a busy year for the station with new commercial and programming partnerships with Disney, Camp Bestival, British Gas, Swapit, Bin Weevils, DC Thompson and Random House.

Station Manager Matt Deegan: “It’s brilliant for Fun Kids to be recognised alongside some of the biggest and most successful stations in the country. To have Best Station nominations in the big two radio awards ceremonies is a massive achievement for the Fun Kids team.”

In the Arqiva Awards the station was also nominated in the Social Action category for its Fun Kids Education work.

YouTube AwesomenessTV Acquired

In more, but unrelated, awesome news, YouTube Channel ‘AwesomenessTV‘ has been acquired by DreamWorks for $33m (with options based on success to take that up to $117m).

AwesomenessTV launched in July last year, off the back of a $5m YouTube content grant and $3.5m of Series A funding as a ‘Nickelodeon Killer’ – something that would build resonance with US tweens.

This is one of the first deals in this space and something that shows the demand for youth media on new platforms (particularly from old media!)

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Box of Awesome News

Lots of news from Box of Awesome recently.

If you haven’t heard of them, they provide physical (and digital) boxes to teens and pre-teens that contain stuff! Brands can pay to be included in the box. There’s more information, and some unboxings, on their website.

The first bit of news was they’ve acquired SwapIt and re-branded as SuperAwesome. At Fun Kids we’ve done lots of work with the SwapIt guys and we’re part of their digital network. This means that brands can buy digital inclusion on Fun Kids and their network of sites.

The other bits of news is about people who are in the box. Read write-ups of their work with Carte Blanch/Tatty Teddy.

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Anti-Abuse Poster Ad

Interesting work from the Mexican version of Save the Children, who created a special poster ad that only children could see.

They used lenticular printing so that adults saw one image and children saw the other one.

The video below tells you more:

There was more on this story from Petapixel.

Poppy Cat

Client’s need: The client wanted to build awareness of Poppy Cat to drive viewers of the TV show and improve overall engagement in the Poppy Cat brand. Our solution: We created six bespoke features, each a character profile presented by

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Home for case studies

At Fun Kids we work with hundreds of different brands and have offered a myriad of different opportunities. Some of these we do more regularly than others – spot ads on the radio or banners on the website – but then there’s a huge amount of different things that we do too.

Here at Think Fun Kids we’re going to catalogue the work we’ve done and hopefully inspire you to do something different with us at Fun Kids.

Contact the team on 020 7739 7880 or email.