Articles

Two By Two

Client’s need: The client wanted to promote the theatrical release of Two By Two. In particular they wanted to reach children aged 5-10 and their parents. Our solution: We delivered an intensive three week campaign including: Station Take Over To

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Fun Kids Joins National DAB Bid

It’s been announced today, 29th January 2015, that children’s radio station Fun Kids has been included in Listen2Digital‘s application for the second national commercial multiplex.

The new multiplex will allow a selection of radio stations to broadcast nationwide for the first time on DAB Digital Radio. The licence, if successful, will mean Fun Kids will start broadcasting nationwide on DAB in Q2 2016.

This is the natural next step for the growth of Fun Kids following another fantastic year which has seen our on air audience increase by a third to 337,000 weekly listeners, a huge increase in our online traffic (250,000 MUUs) and a Station of the Year nomination at the Arqiva Commercial Radio Awards.

That’s not to mention exciting new programmes such as The Bin Weevils Show, partnerships with leading children’s brands and a series of successful live events at the UK’s biggest family festivals!

Joe Friel, Content and Partnerships Manager said “2015 is already proving to be a big year with exciting new programmes, partnerships and awards, it’s great to now be planning for an explosive 2016 too”.

British Gas: Generation Green 2014

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a

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The Dinosaur That Pooped

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as

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Guardians of the Galaxy

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition

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Brick 2014 Partnership Opportunity

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This November, Fun Kids – the UK’s only radio station dedicated to children and their parents – will be at the exciting family festival, Brick 2014!

Naturally families love LEGO! And so we’ll be in the centre with one of the biggest areas on site and the station broadcasting live across the four days.

As our Partner, we’ll place your brand at the heart of the action making it front of mind for the 60,000 festival goers and the hundreds of thousands of families tuning into Fun Kids across the rest of the UK! This is an ideal opportunity for your brand to reach families in the lead up to Christmas.

You will receive a ready-made experiential events package and team to directly engage families with your brand through physical branding, sampling and fantastic brand activation all supported with extensive on air and online activity.

Click here to download the full opportunity

Earth To Echo

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film

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Swatch: Flik Flak

Client’s need: Swatch wanted to drive awareness and interest in their children’s range available in-store and online, called Flik Flak. Our solution: Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6

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The Co-Operative

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability

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Back to School Partnership Opportunity

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Our listeners don’t want to hear it, but pretty soon children and parents will be gearing up for that important time in the family calendar – the first day at school!

As the UK’s only radio station dedicated to children and their parents, Fun Kids is in a unique position to really embrace this time with an exciting Back to School programming campaign.

In the weeks leading up to and covering that first week at school, the campaign will include parent advice, tips from fellow children, a dedicated micro-site and a unique school competition to make that first day as fun as possible!

Naturally this presents a fantastic opportunity for a brand to have exclusive sponsorship of this programming, placing you at the centre of the Fun Kids Back to School programming and this special time of year for families.

As our partner we will also shape commercial messaging in a creative way – from bespoke features to video content – to maximise your exposure and best suit your brand.

 

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Contact the team on 020 7739 7880 or email.