Articles

Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Little Creatures Family Festival at ZSL London Zoo

September 12, 2013 Matt — No Comments

Client’s need: ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see…

Tagged with: brand Enhanced-Adverts event Events-Guide family online podcasts pre-school primary-school Show-Sponsorship sponsorship

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Ready for School with Immediate Magazines

September 11, 2013 Matt — No Comments

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of…

Tagged with: Competitions Feature-Sponsorship mobile pre-school publishing sponsorship

Bob the Builder Magazine

August 9, 2013 Matt — No Comments

Client’s need: Created for pre-school children, this active and educational magazine is packed full of activities that let little Bob the Builder fans join Bob’s busy team. They wanted to make families aware that this magazine existed within the Bob…

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Tagged with: Competitions Enhanced-Adverts online podcasts primary-school Show-Sponsorship Station-Takeover tween Videogame

Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

Tagged with: book Enhanced-Adverts podcasts primary-school publishing tween video