Articles

Harper Collins: David Walliams Fiction

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring

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Stick Dog Book

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children

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RHS Gardens 2012 Partnership

Client’s need: The client wanted a long-running campaign throughout 2012 that promotes the Royal Horticultural Society’s events during school hoildays. While building awareness of the entire brand, they specifically wanted to promote┬áRHS Garden Wisley as a family destination in the

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Pirates of the Caribbean Soundtrack

Client’s need: The client wanted to build awareness of the release of the new Pirates of the Caribbean soundtrack and use the theatrical release to generate family interest in this album. The soundtrack’s core-demographic was tweens, teens and parents. Our

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Natural History Museum: Age of the Dinosaur Exhibition

Client’s need: Age of the Dinosaur was a new exhibit opening at the Natural History Museum, with the purpose to teach children about dinosaurs and importantly palaeontology. The client wanted to raise awareness about the event and also stimulate interest

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Club Penguin

Client’s need: Disney wanted to encourage children to take part in Igloo Parties with their friends, as well as building awareness of features in Club Penguin such as a Nightclub where users could DJ. Our solution: At Fun Kids we

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