Articles

Horrid Henry’s Monster Movie Book

Client’s need: The client wanted to promote the new book  Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute

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Stick Dog Book

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children

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Random House Christmas Partner

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and

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Girl Talk Art Magazine

Client’s need: Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques. They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering. Our

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Skylanders: Spyro’s Adventure Videogame

Client’s need: Activision wanted to promote a new videogame which combined real life toy figures within the game’s narrative. With initially over 30 figures to collect, they were keen to build awareness of this innovative gaming concept and the range

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Flood and Fang Book

Client’s need: The client wanted to build awareness and raise the profile of the new series by Marcus Sedgwick called ‘The Raven Mysteries’, and the first book ‘Flood and Fang’. Our solution: To build familiarity with the series and get

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Diary of a Wimpy Kid: Dog Days

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film

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Alvin and the Chipmunks: Chipwrecked DVD

Client’s need: The client wanted to raise awareness of DVD release of Alvin and the Chipmunks 3: Chipwrecked and drive sales. Our solution: We proposed creating a series of enhanced adverts, each a character profile full of facts about each of

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Alien Invaders Book Series

Client’s need: The client wanted to build excitement around a sci-fi adventure book series called Alien Invaders. A number of books in the series had already been released so the brief was to promote the new books, but also generate

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Poppy Cat

Client’s need: The client wanted to build awareness of Poppy Cat to drive viewers of the TV show and improve overall engagement in the Poppy Cat brand. Our solution: We created six bespoke features, each a character profile presented by

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