Client’s need:
The client wanted a long-running campaign throughout 2012 that promotes the Royal Horticultural Society’s events during school hoildays.
While building awareness of the entire brand, they specifically wanted to promote RHS Garden Wisley as a family destination in the south-east.
Our solution:
As a station we place emphasis on maintaining long-lasting relationships with partners as it means we can deliver a varied and exciting campaign with multiple elements.
As the RHS would be reappearing on Fun Kids over a long period we used many different promotions so they didn’t get tired or over-played.
These promotions included:
- Multi-platform competitions
- Web banners
- Sponsorship of our events guide ‘Take Me Out’
- Featured event promotions
- Spot Ads
This put the event in a variety of our key areas and gave it very high profile amongst our audience over a long time.
The results:
Each campaign on average reached over 130,000 listeners, and throughout the year there have been over 7,000 pageviews for RHS pages.
We have also sent 1,500 people directly to the RHS website from funkidslive.com.
And over the course of the campaign we have accrued a database of 1,000 families to share with RHS and to who we can send bespoke mails outs to and further promote upcoming events.
The success of this activity has resulted in continued work with RHS throughout 2013.
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