Client’s need:
Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas holidays, ultimately driving ticket bookings.
Our solution:
To ensure maximum awareness and great endorsement through brand alignment, we made The View from the Shard our official Breakfast sponsor. With a weekly audience of 71,000 and a broad family listenership, this brought their brand to exactly the right audience with very little wastage.
However, this wasn’t just your usual sponsorship. Along with sponsor messaging we created a series of 20-second Shard Factfiles, each with a trivia fact about the View from the Shard from the amount of glass that make up the building through to the number of stairs.
With an extensive range of creatives, we could provide numerous ways to engage families and promote the full experience that The View from the Shard offers.
This was supported with competition activity, promotion in our Events Guide and extensive online exposure.
The results:
The on air activity reached over 230,000 listeners, delivering 3.4 million impacts.
Over the course of the campaign the online activity delivered 130,000 impressions, with 300+ click thrus from funkidslive.com to their website.
It was also promoted through a bespoke mail out to our database of 22,000 parents.
The success of the campaign has led to repeated bookings across 2014.
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Want to do something similar? Then click here to contact the Fun Kids team
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