Client’s need:
The client wanted to drive awareness of the their campaign ‘Be Lungworm Aware’ amongst parents and their children, making them aware of the health threats of snails to pet dogs and educate them on what to do.
To help them do this, they wanted media support for their campaign The Big Snail Count, encouraging families across the UK to count how many snails they can discover in their back garden.
Our solution:
We delivered an intensive three week campaign including:
Airtime Campaign with creative advertorials directly promoting the campaign and delivering additional health messaging. These advertorials were also hosted online as media assets to enhance the digital activity.
Listen to an example here:
Presenter promotion driving families to get involved with The Big Snail Count campaign.
Dedicated online content including a dedicated section with downloadable resources, educational features and information, all supported with extensive online activity.
Bespoke mail out to our parent database.
The results:
The on air campaign reached over 550,000 listeners delivering 8.8 million impacts, delivered in programming to reach their target demographic with minimal wastage.
Online we delivered over 470,000 impressions, and our newsletter activity reached 30,000 parents.
Want to do something similar? Then click here to contact the Fun Kids team
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