Mission:
Our challenge was to create an engaging campaign for the Nintendo YO-KAI watch game and TV show.
Campaign Objectives:
- Reach parents and children
- Generate interest in the games release and TV series
- Acquire a database of competition entrants
- Encourage people to download the game
- Interact with listeners
Solution:
Our solution was to deploy Fun Kids Breakfast Presenter and popular YouTuber N60 Sean to create a series of walkthrough videos for the new YO-KAI WATCH game. This activity was complimented by on-air advertorials for the new game, highlighting some of the games top features, plus competitions, ticket giveaways and lots of social and newsletter shout outs.
We ran two competitions across multiple platforms to giveaway top prizes including a Nintendo 3DS, copy of the game as well as tickets to the Hyper Japan expo in London.
All the Fun Kids presenters really got behind the messaging and promoted the competitions on air, driving listeners online to enter and check out our special YO-KAI content. We also pushed this on all our social media channels.
Spot adverts where created to emphasis the launch and TV show to listeners with over 90 plays in one week.
On PopJam we drove engagement and awareness of the game characters by asking our followers to join in a maze and match up the medals to the YO-KAI characters alongside 8 different creatives.
Results:
The Nintendo Yo-Kai watch game and TV show campaign was brilliantly received…
- 1,500 Competition Entries
- 10,000 YouTube Views
- 6 million On-air Impacts
- 385,000+ Unique Listeners
