The client wanted to build awareness of Poppy Cat to drive viewers of the TV show and improve overall engagement in the Poppy Cat brand.
We created six bespoke features, each a character profile presented by one of the characters in the show, broadcast regularly on air.
As creative pieces of content in their own right, we also made the features available to download on funkidslive.com and through our iTunes channel. In addition the client used the features on YouTube and other platforms as part of their wider promotional campaign.
Listen to one of the features here:
In addition, we filmed a bespoke video where a Fun Kids presenter met up with Poppy Cat to learn her new dance routine, promoting their new campaign to Copy Poppy: