The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and its characters.
Using the calibre of stars in the film, we created a series of bespoke video interviews with the leading actors. These were made available through our popular Fun Kids iTunes channel to download, as well as the Fun Kids website and YouTube channel.
This provided a natural talking point for on air, with Fun Kids presenters discussing the film and video content across the week in the lead up to the theatrical release and driving listeners online to watch the videos.
The videos sat within a dedicated section on the Fun Kids website for the film, in which there was also a Johnny English Reborn game and an exclusive clip from the film.
Here’s an example of the interviews:
The video interviews received over half a million downloads on the Fun Kids iTunes Channel alone, demonstrating real engagement with the film.
The dedicated section had over 2,000 unique visitors and the game was played by over 300 people.