They wanted to make families aware that this magazine existed within the Bob the Builder brand and highlight the educational offering to parents.
To firmly establish awareness of the magazine, we provided 4-week sponsorship of our pre-school programming, Giggle. With regular sponsorship messaging, it provided strong endorsement reaching exactly the right audience.
As well as regular sponsor tags, sponsor messaging included a series of Enhanced Adverts, each focusing on one of the key offerings from the magazine. This included elements such as themed workbooks to support early year’s curriculum, physical activities to develop fine motor skills, and stories to give little ones a confident start in reading.
Listen to an example here:
This was supported with a magazine giveaway, and online pages on the Fun Kids website.
On air activity reached over 215,000 listeners generating 5.1 million impacts.
We also had 900 enter to win a copy of the magazine, and a database of over 40% that we could share with the client.
Finally there were over 2,000 pageviews for the Bob the Builder content online.