The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy.
Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition where we enlisted our audience to help track down the Guardians of the Galaxy who were hiding across the Fun Kids website.
Clicking on each character took our audience to special Guardian of the Galaxy branded pages where they could watch video content and win prizes.
All this was supported with regular presenter promotion and newsletter activity.
The on air activity reached 202,000 listeners, delivering over 1 million impacts.
The treasure hunt competition had c. 800 entrants and a database of 200 parents to share with the client for future promotional activity.
Online activity delivered over 100,000 impressions, plus promotion to over 25,000 parents via newsletter activity.