Client’s need:
Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques.
They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering.
Our solution:
As well as being broadcast on air, the tips were made available to download for free on the Fun Kids website and through iTunes.
The results:
The on air activity reached over 210,000 listeners generating over 1.5m impacts and the adverts online were downloaded a further 2,000 times.
The online activity generated over 2,000 pageviews, with over 10% of visitors going on to click-thru to the Girl Talk Art website.
Click here to download this case study
Want to do something similar? Then click here to contact the Fun Kids team
Leave a Reply