Client’s need:
Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques.

They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering.

Our solution:

We created a series of 5 enhanced adverts, each a different Girl Talk Art Creative Tip. This ranged from using Pompoms as fashion accessories to easy ways to decorate your bedroom.
Here’s an example of the audio:

As well as being broadcast on air, the tips were made available to download for free  on the Fun Kids website and through iTunes.

The results:

The on air activity reached over 210,000 listeners generating over 1.5m impacts and the adverts online were downloaded a further 2,000 times.

The online activity generated over 2,000 pageviews, with over 10% of visitors going on to click-thru to the Girl Talk Art website.

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