The client wanted to promote the new DVD release Wrestlemania XXVII. They were particularly keen to continue establishing WWE as a family brand as well as for an older audience.
The primary target audience was male tweens, teens and their parents.
Due to the slightly older skew of funkidslive.com to Fun Kids radio we decided an online campaign would be ideal for the tween/teen core demographic of this product.
We created an online game called “Name the WWE Superstar” where children had to guess which WWE superstar catchphrase our robot presenter was trying to say.
We then promoted the game on air in our tween programming slots for further exposure and also created a mini hub of dedicated online pages around the WWE Wrestlemania DVD release.
The on-air activity reached over 100,000 listeners generating nearly 400,000 impacts.
The online pages generated over 1,500 pageviews and the game was played by over 300 children.
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