The brief was to drive awareness and engagement with the brand new film Robosapien.
To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of bespoke features styled as classified computer reports on Robosapien, leaked from the tech company now trying to track him down.
Each feature focused on a specific attribute and allowed us to include plot teasers for the film.
You can listen to an example here:
This was supported with competition activity to win a real life Robosapien, and extensive online activity including exclusive video content, a Robosapien online hub at funkidslive.com and traffic drivers.
The on air activity reached over 175,000 listeners, delivering 1 million impacts.
The online activity delivered over 120,000 impressions for Robosapien, plus newsletter promotion to our database of 22,000 parents.
The bespoke features were downloaded online 500+ times.
Finally the competition had over 1,000 entrants with a database of 400 parents to share with the client. .