The client wanted to drive awareness and engagement with the home release of The Croods.
As part of their wider marketing activity, they had a partnership with road safety charity, Brake, and were planning on a school tour featuring The Croods characters.
We sent two of our Fun Kids presenters to go on tour with The Croods! With strong experience entertaining children in live settings, they were an ideal host for these events, compering and delivering all key messages.
Our presenters also served as an ambassador for the tour, providing a spokesperson to engage press for PR opportunities.
On air we delivered daily bespoke features chronicling their adventures on the tour and delivering fun facts for our audience, all branded with The Croods.
This was complemented online with a daily blog hosting images and video content, all branded with The Croods.
And the activity was promoted direct to our parent database in a bespoke mail out.
This activity enabled the client to enhance the experiential activity with talented presenters and extend their reach beyond the school tour with extensive coverage across Fun Kids’ broadcast and digital platforms, all centred on The Croods.