Swatch wanted to drive awareness and interest in their children’s range available in-store and online, called Flik Flak.
Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6 months, providing perfect brand alignment.
Each top of hour was delivered in a fun way, teaching children how to tell the time – creating an incredibly positive message centred around the Flik Flak brand. Listen to an example here:
This was supported with regular competition giveaways – providing presenter endorsement and accruing a database of parents to share with the parents – and dedicated online pages with traffic drivers.
Sponsorship reached 260,000 listeners each month, delivering The on air features reached 250,000 listeners, generating 9.1 million impacts.
We also delivered 300,000 impressions online across the partnership and accrued a database of 1,000 parents to share with the client.
Want to do something similar? Then click here to contact the Fun Kids team
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