Flik Flak became our official sponsor of the Fun Kids ‘top of the hour’ time checks across 6 months, providing perfect brand alignment.
Each top of hour was delivered in a fun way, teaching children how to tell the time – creating an incredibly positive message centred around the Flik Flak brand. Listen to an example here:
Sponsorship reached 260,000 listeners each month, delivering The on air features reached 250,000 listeners, generating 9.1 million impacts.
We also delivered 300,000 impressions online across the partnership and accrued a database of 1,000 parents to share with the client.