Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques.
They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering.
As well as being broadcast on air, the tips were made available to download for free on the Fun Kids website and through iTunes.
The on air activity reached over 210,000 listeners generating over 1.5m impacts and the adverts online were downloaded a further 2,000 times.
The online activity generated over 2,000 pageviews, with over 10% of visitors going on to click-thru to the Girl Talk Art website.