Client’s need:
The brief was to drive awareness and engagement with the brand new film Robosapien.
Our solution:
To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of bespoke features styled as classified computer reports on Robosapien, leaked from the tech company now trying to track him down.
Each feature focused on a specific attribute and allowed us to include plot teasers for the film.
You can listen to an example here:
This was supported with competition activity to win a real life Robosapien, and extensive online activity including exclusive video content, a Robosapien online hub at funkidslive.com and traffic drivers.
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The results:
The on air activity reached over 175,000 listeners, delivering 1 million impacts.
The online activity delivered over 120,000 impressions for Robosapien, plus newsletter promotion to our database of 22,000 parents.
The bespoke features were downloaded online 500+ times.
Finally the competition had over 1,000 entrants with a database of 400 parents to share with the client. .
Want to do something similar? Then click here to contact the Fun Kids team
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