The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays.
Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film at the heart of Fun Kids programming in the lead up to and during the start of the summer holidays.
As well as brand alignment, we delivered an airtime campaign including bespoke advertorials and film spots.
This was supported with an interactive Code Breaking competition where listeners needed to solve a code message from Echo.
Finally there was extensive online activity including a Home Page Take Over, dedicated Earth To Echo section on funkidslive.com, traffic drivers and newsletter promotion.
The promotion reached over 317,000 listeners delivering 9.5 million impacts.
The online activity delivered over 318,000 impressions for Earth To Echo at funkidslive.com, plus 1,000+ click thrus.
The Code Breaking competition had 1,800 entrants and 800 opt-ins.
Plus newsletter promotion to our database of 25,000 families.