Articles

Harper Collins: David Walliams Fiction

June 7, 2017 melissa — No Comments

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring…

Earth To Echo

August 19, 2014 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film…

Tagged with: Competitions Enhanced-Advertorials family film online Spot-Advertising tween

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Tagged with: Competitions Enhanced-Adverts family music Spot-Advertising tween

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens