Articles

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Pirates of the Caribbean Soundtrack

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the release of the new Pirates of the Caribbean soundtrack and use the theatrical release to generate family interest in this album. The soundtrack’s core-demographic was tweens, teens and parents. Our…