Articles

Hollywood Bowl

Mission: Our challenge was to promote Hollywood Bowl as a top choice venue for birthday parties and a great leisure activities for families to enjoy. Campaign Objectives: Reach kids and families across the UK Promote birthday parties at Hollywood Bowl

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POP TV

Mission: Our challenge was to promote a range of new favourites and existing popular shows on POP for Autumn. Campaign Objectives: Let audiences know when they can watch Trollhunters, Polly Pocket, Littlest Pet Shop, Alvinnn!!! and the Chipmunks, Barbie and

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Hachette Children’s Sponsor Book Podcasts

Mission: Our challenge was to promote a few middle-grade key fiction titles published by Hachette. Campaign Objectives: Drive sales of six brand new books Raise awareness of the content of the books and increase familiarity Drive purchases of the audio

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The LEGO Ninjago Movie

Mission:
Our challenge was to raise awareness of the digital download and DVD release of The LEGO Ninjago Movie.

Campaign Objectives:

  • Raise awareness of The LEGO Ninjago Movie’s digital and DVD release
  • Reach children and parents who enjoy watching movies together
  • Reinforce the LEGO brand messaging and sense of fun.

Solution:

Launching on February 2nd Fun Kids put together a multi-platform campaign across radio, online and social media platforms. The campaign included a unique Hidden Ninja competition mechanic, these Ninjas allowed quick and easy access to a Fun Kids exclusive competition page once found.

Whilst providing a buzz and excitement around the digital download, DVD and Blu-Ray release, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging.

Results:

  • 100,000 audience reach
  • 2,153 competition entries
  • 0.48% MPU CTR
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Egmont Publishing: A Series of Unfortunate Events

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise

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Paramount: Bumblebee

Mission: Our challenge was to promote the cinematic release of Bumblebee, the latest movie in the Transformers universe. Campaign Objectives: Promote Bumblebee as the number-one film to see this Christmas Raise awareness of Bumblebee and the wider Transformers universe Reach

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Topps: Match Attax

Mission:
Our challenge was to promote the new range of Match Attax and Slam Attax from Topps from July – October 2018.

Campaign Objectives:

  • Let the target audience of 6-11 year olds know about key releases
  • Promote
  • Convey the dark humour of the books
  • Drive sales of the book series

Solution:

Launching on the 22nd January 2018, Fun Kids put together a multi-platform campaign across radio, online and social platforms. This included a multi-platform competition and themed 60 second adverts.

Whilst providing a buzz and excitement around the new book covers, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging. As well as promoting the new A Series of Unfortunate Events episodes coming to Netflix later in the year.

We also promoted the release to parents on Twitter Facebook and to our newsletter subscribers

 

Results:

  • 4 million on-air impacts
  • 8 opportunities to hear per listener
  • 1,700 competition entries
  • 2,500 newsletter opens

Build-A-Bear

Mission: Our challenge was to promote Build-A-Bear Workshop to our nationwide audience. Campaign Objectives: Promote Build-A-Bear’s 20th Birthday Raise awareness the wide range of bears and brands they stock Showcase the unique process that goes into creating every single bear

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Hasbro: My Little Pony

Mission: Our challenge was to create an unmissable campaign to promote My Little Pony:The Movie and the new Hasbro range of toys tying into the movie. Campaign Objectives: Reach parents and children Raise awareness of My Little Pony: The Movie

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eOne: Peppa Pig’s First Cinematic Experience

Mission: Our challenge was to promote Peppa Pig coming to the big screen with all new episodes to our family audience across the UK. Campaign Objectives: Position Peppa Pig’s First Cinema Experience as a must see in cinemas Reach families

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Contact the team on 020 7739 7880 or email.