Our challenge was to raise awareness of the digital download and DVD release of The LEGO Ninjago Movie.

Campaign Objectives:

  • Raise awareness of The LEGO Ninjago Movie’s digital and DVD release
  • Reach children and parents who enjoy watching movies together
  • Reinforce the LEGO brand messaging and sense of fun.


Launching on February 2nd Fun Kids put together a multi-platform campaign across radio, online and social media platforms. The campaign included a unique Hidden Ninja competition mechanic, these Ninjas allowed quick and easy access to a Fun Kids exclusive competition page once found.

Whilst providing a buzz and excitement around the digital download, DVD and Blu-Ray release, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging.


  • 100,000 audience reach
  • 2,153 competition entries
  • 0.48% MPU CTR
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Contact the team on 020 7739 7880 or email.