Articles

Egmont Publishing: A Series of Unfortunate Events

February 19, 2019 melissa — No Comments

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise…

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

Tagged with: books Competitions Enhanced-Advertorials online publishing Show-Sponsorship Station-Takeover tween

The Dinosaur That Pooped

December 8, 2014 Matt — No Comments

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as…

Tagged with: book Enhanced-Advertorials pre-school publishing video \

CBeebies Magazine Christmas Partnership

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids…

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Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Tagged with: book Enhanced-Adverts online podcasts primary-school publishing tween

Ready for School with Immediate Magazines

September 11, 2013 Matt — No Comments

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of…

Tagged with: Competitions Feature-Sponsorship mobile pre-school publishing sponsorship

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

Tagged with: book Enhanced-Adverts podcasts primary-school publishing tween video

Stick Dog Book

June 20, 2013 Matt — No Comments

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children…

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