The client wanted to promote the Dinosaur That Pooped book series.
They wanted to drive awareness of the series during the gifting period, promoting all the books in the series.
We created a bespoke feature to run as part of our Fun Kids Book Club series – a 60-second feature introducing our audience to books and main characters.
This was a great way to really get across the humour and style of the book, as well as deliver fantastic endorsement.
We also created a bespoke video which was published on the Fun Kids website and given to the client as a book trailer they could use on their own sites and as part of their wider promotional activity. You can see the video here:
This was supported with competition activity and dedicated online pages.
The on air campaign reached over 280,000 listeners delivering 1.9 million impacts.
The online activity delivered 160,000 impressions for The Dinosaur That Pooped, and 200 click-thrus on the buy links. Plus promotion to our database of 25,000 parents.