The client wanted to drive awareness of the new book, ensure children became familiar with the characters and get across the humour of the book.
We created a series of 1-minute Enhanced Adverts styled as ‘Dog News Reports’. Each was a mock news report covering one of the silly ideas Stick Dog and his canine friends get up to in the book.
Listen to an example here:
To maximise awareness we also ran 1-month sponsorship of Breakfast.
All this was supported with competitions and a dedicated Stick Dog section on funkidslive.com, including character profiles and other fun content.
On air activity reached over 240,000 listeners.
There were over 800 competition entrants and we accumulated a database of almost 300 parents we could share with the client.
There were 120,000 page impressions for Stick Dog online, 5,000 downloads of the bespoke features and we had 400 clicks on the Stick Dog buy links at funkidslive.com.
The success of this campaign led to a repeat booking to promote the second book in the series.