The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine.
To get across the humour and information at the centre of this magazine, we created a series of Enhanced Adverts. Each focused on a different period in history with fun facts and jokes, and driving listeners to find out more in the Horrible Histories Magazine.
These were broadcast on air and also available to download on funkidslive.com.
This was supported with a multi-platform competition, including live presenter reads directly promoting the magazine and what was coming up in the latest issue.
We also created dedicated online pages and ran a site-wide banner.
The Enhanced Adverts reached over 200,000 listeners generating 1.7 million impacts, and the features were also downloaded over 4,000 times.
There were nearly 1,000 competition entrants with around 60% opt-ins, providing a sizeable database we could share with the client for further promotional activity.
The online pages had 1,500 unique pageviews and we sent over 250 people direct to the new Horrible Histories Magazine website.