Our challenge was to promote a few middle-grade key fiction titles published by Hachette.
- Drive sales of six brand new books
- Raise awareness of the content of the books and increase familiarity
- Drive purchases of the audio and physical books
To achieve this Hachette sponsored our book content on Fun Kids. We ran a sponsorship in two waves focusing on both our Book Club and Story Quest podcasts which were also aired during our regular programming on Fun Kids Radio. The sponsorship started with a focus on Funny Books for the summer holidays and switched to Magical Books in the lead up to Halloween and October Half-Term.
The campaign was a success millions of on-air impacts and thousands of unique podcast downloads.
- 10 million on-air impacts
- 18,000 podcast downloads
- 4,000 competition entries