Mission:
Our challenge was to create an unmissable campaign to promote My Little Pony:The Movie and the new Hasbro range of toys tying into the movie.

Campaign Objectives:

  • Reach parents and children
  • Raise awareness of My Little Pony: The Movie and release date
  • Showcase the new range of Hasbro toys
  • Interact with the fans and get them involved with the campaign

Solution:

To celebrate My Little Pony: The Movie and the new range of Hasbro products, Fun Kids created an immersive, multi-platform campaign to reach our audience no matter how they interact with us.
The core focus was to engage the target audience of 4-11 year old girls and their parents, raising awareness of the My Little Pony brand, the movie release and most importantly – the Hasbro range.
We kicked activity off on 1st October, ahead of the movie release, to build a buzz and create a real sense of excitement, which continued throughout October, with new content each week.
The campaign included sponsorship of The Club with Bex for one month, two competitions, spot adverts, a vlog, and a special weekend of activity making My Little Pony unmissable to our entire audience. This included a custom homepage takeover where we made the website black and white for the weekend, visitors could bring the colour back by waving the Rainbow Dash cursor over the screen.




Results:
The campaign was a success with our audience who got involved with taking quizzes, entering competitions and sending in photos!

  • 22 million on-air impacts
  • 12 opportunities to hear per listener
  • 1,000+ quiz plays
  • 1,500 competition entries
  • 8,000 newsletter opens
  • 0.14% banner CTR

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Contact the team on 020 7739 7880 or email.