Mission:
Our challenge was to promote the new range of Match Attax and Slam Attax from Topps from July – October 2018.
Campaign Objectives:
- Let the target audience of 6-11 year olds know about key releases
- Promote
- Convey the dark humour of the books
- Drive sales of the book series
Solution:
Launching on the 22nd January 2018, Fun Kids put together a multi-platform campaign across radio, online and social platforms. This included a multi-platform competition and themed 60 second adverts.
Whilst providing a buzz and excitement around the new book covers, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging. As well as promoting the new A Series of Unfortunate Events episodes coming to Netflix later in the year.
We also promoted the release to parents on Twitter Facebook and to our newsletter subscribers
Results:
- 4 million on-air impacts
- 8 opportunities to hear per listener
- 1,700 competition entries
- 2,500 newsletter opens
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