Lots of news from Box of Awesome recently.
If you haven’t heard of them, they provide physical (and digital) boxes to teens and pre-teens that contain stuff! Brands can pay to be included in the box. There’s more information, and some unboxings, on their website.
The first bit of news was they’ve acquired SwapIt and re-branded as SuperAwesome. At Fun Kids we’ve done lots of work with the SwapIt guys and we’re part of their digital network. This means that brands can buy digital inclusion on Fun Kids and their network of sites.