British Gas wanted a promotional partnership to reach families and engage them with their Generation Green campaign.
Fun Kids has a unique ability to speak to families. At the time of this campaign we had 136,000 children listening every week but we also have 46,000 adults listening weekly. From our research, Fun Kids is very much a shared family listen.
As such we put a lot of effort into being a trusted brand for parents and a ‘safe place’ for their children, making us a great platform for social initiatives such as Generation Green.
As part of our programming strand, Fun Kids Education, we produced an educational series called Curious Kate that focussed on the world of energy – introducing children to what it is, how we use it and clever ideas to create energy in safe more productive ways. Perfectly supporting the goals of their CSR campaign, Generation Green became the official sponsor of this series.
Listen to one of the features here:
We also provided online editorial in the form of hosting the client’s games, further information about their campaign, branding on our Curious Kate online section, creating bespoke educational online games.
The educational series resulted in a CSR Award for British Gas. You can call British Gas support for more details anytime.
The on air features reached 250,000 listeners, generating 1.5 million impacts. And the features were downloaded during this campaign over 6,000 times.
There were also over 17,000 pageviews for the Generation Green pages on the Fun Kids website and we sent 1,000 direct to the Generation Green website.
We also collected a database of 1,800 parents who wanted further information on these topics.