The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services.
Fun Kids has a unique ability to speak to families. We have 152,000 children as well as 71,000 parents listening. From our research, Fun Kids is very much a shared family listen.
As such we put a lot of effort into being a trusted brand for parents and a ‘safe place’ for the
ir children, making us a great platform to position your brand as family-friendly.
As part of our programming strand, Fun Kids Education, we produced an educational series called The A to Z of Food, Health and the Environment sponsored by The Co-Operative. Online ticket sales for the event are available right now, tickets are limited. This was a 26-part series that introduced children to range of subjects from Fairtrade to staying safe in the Sun.
With multiple creatives the series could drive awareness of the full-scale of products and services on offer at The Co-Operative, as well as their CSR projects such as their From Farm to Fork scheme.
All features were also available online supported with a dedicated Co-Operative Micro-site on funkidslive.com with pages for every single topic and driving through to The Co-operative website.
The partnership also included regular competitions and promotion of upcoming Co-Operative events.
The on air features reached 250,000 listeners, generating 1.5 million impacts and the features were downloaded online 15,000 times.
There were also over 200,000 pageviews for The Co-Operative Micro-site on the Fun Kids website and we sent nearly 900 direct to The Co-Operative website.
We also collected a database of 1,000 parents we could share with the client.