Mission:
Our challenge was to raise awareness of the digital download and DVD release of The LEGO Ninjago Movie.
Campaign Objectives:
- Raise awareness of The LEGO Ninjago Movie’s digital and DVD release
- Reach children and parents who enjoy watching movies together
- Reinforce the LEGO brand messaging and sense of fun.
Solution:
Launching on February 2nd Fun Kids put together a multi-platform campaign across radio, online and social media platforms. The campaign included a unique Hidden Ninja competition mechanic, these Ninjas allowed quick and easy access to a Fun Kids exclusive competition page once found.
Whilst providing a buzz and excitement around the digital download, DVD and Blu-Ray release, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging.
Results:
- 100,000 audience reach
- 2,153 competition entries
- 0.48% MPU CTR
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