The LEGO Ninjago Movie

Mission:
Our challenge was to raise awareness of the digital download and DVD release of The LEGO Ninjago Movie.

Campaign Objectives:

• Raise awareness of The LEGO Ninjago Movie’s digital and DVD release
• Reach children and parents who enjoy watching movies together
• Reinforce the LEGO brand messaging and sense of fun.

Solution:

Launching on February 2nd Fun Kids put together a multi-platform campaign across radio, online and social media platforms. The campaign included a unique Hidden Ninja competition mechanic, these Ninjas allowed quick and easy access to a Fun Kids exclusive competition page once found.

Whilst providing a buzz and excitement around the digital download, DVD and Blu-Ray release, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging.

Results:

• 100,000 audience reach
• 2,153 competition entries
• 0.48% MPU CTR