Mission:
Our challenge was to promote a few middle-grade key fiction titles published by Hachette.

Campaign Objectives:

  • Drive sales of six brand new books
  • Raise awareness of the content of the books and increase familiarity
  • Drive purchases of the audio and physical books

Solution:

To achieve this Hachette sponsored our book content on Fun Kids. We ran a sponsorship in two waves focusing on both our Book Club and Story Quest podcasts which were also aired during our regular programming on Fun Kids Radio. The sponsorship started with a focus on Funny Books for the summer holidays and switched to Magical Books in the lead up to Halloween and October Half-Term.

Results:
The campaign was a success millions of on-air impacts and thousands of unique podcast downloads.

  • 10 million on-air impacts
  • 18,000 podcast downloads
  • 4,000 competition entries
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Contact the team on 020 7739 7880 or email.