YouTube AwesomenessTV Acquired

In more, but unrelated, awesome news, YouTube Channel ‘AwesomenessTV‘ has been acquired by DreamWorks for $33m (with options based on success to take that up to $117m).

AwesomenessTV launched in July last year, off the back of a $5m YouTube content grant and $3.5m of Series A funding as a ‘Nickelodeon Killer’ – something that would build resonance with US tweens.

This is one of the first deals in this space and something that shows the demand for youth media on new platforms (particularly from old media!)

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