Articles

The Diary of Dennis the Menace

Client’s need: The client wanted to promote┬áthe special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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Disney’s Epic Mickey 2: The Power of Two Videogame

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar

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Pirates of the Caribbean Soundtrack

Client’s need: The client wanted to build awareness of the release of the new Pirates of the Caribbean soundtrack and use the theatrical release to generate family interest in this album. The soundtrack’s core-demographic was tweens, teens and parents. Our

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Diary of a Wimpy Kid: Dog Days

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film

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