Children’s content continues to make a splash on video on demand services with new deals announced by Dreamworks and Disney.
Disney have announced that Pixar and Disney films will be joining LOVEfilm. This includes titles like Wall-E, Ratatouille, Chronicles of Narnia: Prince Caspian, as well as classic animation like Lady and the Tramp, Dumbo and Sword and the Stone.
According to TechCrunch they’ll be broadcast on linear and digital platforms, but no word yet on which broadcasters will be hosting them. It’s expected that they’ll start distribution talks at Licensing Expo in Vegas and Mip Jr in Cannes.
The TV show is headed up by Jocelyn Stevenson, who we worked with at Fun Kids when she developed What’s Your News for Nick Jr and we ran a radio version on the station. She’s a veteran of kids media having co-created Fraggle Rock and the Hoobs and Executive Produced Thomas and Friends, Barney and Bob the Builder.
There are also still plans for a full-length Moshi movie too.
Disney announced at the D11 conference that they’re testing out wristbands – MagicBands – with their theme park users.
What this means is that guests won’t have tickets or cards to get in, or to book attractions they can just wave their wrist. They’ll also work as stored value cards for buying things at concessions across their park. There’s even the opportunity for staff to learn the names of their little users to enhance the Disney Experience.
If you haven’t heard of them, they provide physical (and digital) boxes to teens and pre-teens that contain stuff! Brands can pay to be included in the box. There’s more information, and some unboxings, on their website.
The first bit of news was they’ve acquiredSwapIt and re-branded as SuperAwesome. At Fun Kids we’ve done lots of work with the SwapIt guys and we’re part of their digital network. This means that brands can buy digital inclusion on Fun Kids and their network of sites.
The other bits of news is about people who are in the box. Read write-ups of their work with Carte Blanch/Tatty Teddy.