Articles

Hachette Children’s Sponsor Book Podcasts

April 12, 2019 melissa — No Comments

Mission: Our challenge was to promote a few middle-grade key fiction titles published by Hachette. Campaign Objectives: Drive sales of six brand new books Raise awareness of the content of the books and increase familiarity Drive purchases of the audio…

Egmont Publishing: A Series of Unfortunate Events

February 19, 2019 melissa — No Comments

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise…

Tagged with: advertising books competition publishing

Harper Collins: David Walliams Fiction

June 7, 2017 melissa — No Comments

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring…

Tagged with: Banners books Competitions Show-Sponsorship Spot-Advertising

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

Tagged with: books Competitions Enhanced-Advertorials online publishing Show-Sponsorship Station-Takeover tween