Articles

Egmont Publishing: A Series of Unfortunate Events

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise

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Paramount: Bumblebee

Mission: Our challenge was to promote the cinematic release of Bumblebee, the latest movie in the Transformers universe. Campaign Objectives: Promote Bumblebee as the number-one film to see this Christmas Raise awareness of Bumblebee and the wider Transformers universe Reach

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Topps: Match Attax

Mission:
Our challenge was to promote the new range of Match Attax and Slam Attax from Topps from July – October 2018.

Campaign Objectives:

  • Let the target audience of 6-11 year olds know about key releases
  • Promote
  • Convey the dark humour of the books
  • Drive sales of the book series

Solution:

Launching on the 22nd January 2018, Fun Kids put together a multi-platform campaign across radio, online and social platforms. This included a multi-platform competition and themed 60 second adverts.

Whilst providing a buzz and excitement around the new book covers, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging. As well as promoting the new A Series of Unfortunate Events episodes coming to Netflix later in the year.

We also promoted the release to parents on Twitter Facebook and to our newsletter subscribers

 

Results:

  • 4 million on-air impacts
  • 8 opportunities to hear per listener
  • 1,700 competition entries
  • 2,500 newsletter opens

Build-A-Bear

Mission: Our challenge was to promote Build-A-Bear Workshop to our nationwide audience. Campaign Objectives: Promote Build-A-Bear’s 20th Birthday Raise awareness the wide range of bears and brands they stock Showcase the unique process that goes into creating every single bear

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Hasbro: My Little Pony

Mission: Our challenge was to create an unmissable campaign to promote My Little Pony:The Movie and the new Hasbro range of toys tying into the movie. Campaign Objectives: Reach parents and children Raise awareness of My Little Pony: The Movie

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eOne: Peppa Pig’s First Cinematic Experience

Mission: Our challenge was to promote Peppa Pig coming to the big screen with all new episodes to our family audience across the UK. Campaign Objectives: Position Peppa Pig’s First Cinema Experience as a must see in cinemas Reach families

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Harper Collins: David Walliams Fiction

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring

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Contact the team on 020 7739 7880 or email.