Articles

Harper Collins: David Walliams Fiction

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring

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The Diary of Dennis the Menace

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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LEGO Friends

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship

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Guardians of the Galaxy

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition

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Earth To Echo

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film

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Muppets: Most Wanted Official Soundtrack

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to

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Robosapien

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of

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Cloudy with a Chance of Meatballs 2

Client’s need: The client wanted to drive awareness and engagement with the new film Cloudy with a Chance of Meatballs 2 – attracting both new and existing fans of the franchise. Our solution: Building on the plot for the film and

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Christmas Activity with Universal Music

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,

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CBeebies Land at Alton Towers

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,

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