Articles

Harper Collins: David Walliams Fiction

June 7, 2017 melissa — No Comments

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring…

Star51: Kids Clothing

January 5, 2016 Matt — No Comments

Client’s need: Star51 wanted to promote their brand new kids clothing range which were available in House of Fraser‘s Autumn/Winter 2015 collection. Our solution: To help drive sales and awareness around the Autumn/Winter collection, we ran a simple competition to win…

Tagged with: clothing kids fashion retail

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

Tagged with: books Competitions Enhanced-Advertorials online publishing Show-Sponsorship Station-Takeover tween

LEGO Friends

September 2, 2015 Matt — No Comments

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship…

Tagged with: advertorials Competitions on-air online Show-Sponsorship sponsorship toy-club toys video

The Big Snail Count

August 21, 2015 Matt — No Comments

Client’s need: The client wanted to drive awareness of the their campaign ‘Be Lungworm Aware’ amongst parents and their children, making them aware of the health threats of snails to pet dogs and educate them on what to do. To help them…

Tagged with: advertorials airtime on-air online

Two By Two

July 28, 2015 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of Two By Two. In particular they wanted to reach children aged 5-10 and their parents. Our solution: We delivered an intensive three week campaign including: Station Take Over To…

British Gas: Generation Green 2014

January 29, 2015 Matt — No Comments

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a…

Tagged with: csr education Enhanced-Adverts Live-Events online podcasts primary-school tween video

The Dinosaur That Pooped

December 8, 2014 Matt — No Comments

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as…

Tagged with: book Enhanced-Advertorials pre-school publishing video \

Guardians of the Galaxy

November 7, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition…

Tagged with: competition Competitions film online primary-school tween tweens

Earth To Echo

August 19, 2014 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film…

Tagged with: Competitions Enhanced-Advertorials family film online Spot-Advertising tween