Articles

eOne: Peppa Pig’s First Cinematic Experience

October 5, 2018 melissa — No Comments

Mission: Our challenge was to promote Peppa Pig coming to the big screen with all new episodes to our family audience across the UK. Campaign Objectives: Position Peppa Pig’s First Cinema Experience as a must see in cinemas Reach families…

Harper Collins: David Walliams Fiction

June 7, 2017 melissa — No Comments

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring…

Tagged with: Banners books Competitions Show-Sponsorship Spot-Advertising

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

Tagged with: books Competitions Enhanced-Advertorials online publishing Show-Sponsorship Station-Takeover tween

LEGO Friends

September 2, 2015 Matt — No Comments

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship…

Tagged with: advertorials Competitions on-air online Show-Sponsorship sponsorship toy-club toys video

Guardians of the Galaxy

November 7, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition…

Tagged with: competition Competitions film online primary-school tween tweens

Earth To Echo

August 19, 2014 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film…

Tagged with: Competitions Enhanced-Advertorials family film online Spot-Advertising tween

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Tagged with: Competitions Enhanced-Adverts family music Spot-Advertising tween

Robosapien

May 7, 2014 Matt — No Comments

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of…

Tagged with: Competitions Enhanced-Advertorials family film online tween

Cloudy with a Chance of Meatballs 2

April 30, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Cloudy with a Chance of Meatballs 2 – attracting both new and existing fans of the franchise. Our solution: Building on the plot for the film and…

Tagged with: Competitions DVD family film tweens video

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween