Articles

CBeebies Land at Alton Towers

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive initial awareness and excitement around the announcement of the new attraction, CBeebies Land, at Alton Towers, launching in May. Our solution: To highlight the range of attractions at CBeebies Land and build excitement,…

Disney Junior

September 11, 2013 Matt — No Comments

Client’s need: Disney Junior were launching their Disney Junior Pirates and Princess Summer, centred on two of their popular shows Jake and the Neverland Pirates and Sofia the First. Disney Junior wanted to drive awareness of this campaign, getting children…

Tagged with: brand Competitions online pre-school primary-school sponsorship Spot-Advertising

Ready for School with Immediate Magazines

September 11, 2013 Matt — No Comments

Client’s need: Immediate Media have a large cataologue of magazines for young children, including Alphablocks, Bob the Builder, CBeebies, Octanauts, Something Special and lots more. They wanted to build awareness and engagement with these titles and highlight the offering of…

Tagged with: Competitions Feature-Sponsorship mobile pre-school publishing sponsorship

Martinhal Beach Resort & Hotel

June 25, 2013 Matt — No Comments

Client’s need: Martinhal Beach Resort & Hotel is based on the Western Algarve in Portugal. They were keen to drive awareness with families in the UK and particularly promote two key areas: 1. Martinhal Family Surf Spirit Fornight, taking place…

Tagged with: Competitions Holidays online Parents pre-school primary-school Spot-Advertising tweens

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween

Disney’s Epic Mickey 2: The Power of Two Videogame

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of the new videogame ‘Disney’s Epic Mickey 2: The Power of Two’, promoting the gameplay, special effects and story’s core theme of friendship. They were also keen to ensure child were familiar…

Tagged with: Competitions Enhanced-Adverts online podcasts primary-school Show-Sponsorship Station-Takeover tween Videogame

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…

RHS Gardens 2012 Partnership

May 13, 2013 Matt — No Comments

Client’s need: The client wanted a long-running campaign throughout 2012 that promotes the Royal Horticultural Society’s events during school hoildays. While building awareness of the entire brand, they specifically wanted to promote RHS Garden Wisley as a family destination in the…

Tagged with: Banners Competitions event-guide-sponsorship Events-Guide featured-event Newsletter pre-school primary-school tween

Alvin and the Chipmunks: Chipwrecked DVD

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to raise awareness of DVD release of Alvin and the Chipmunks 3: Chipwrecked and drive sales. Our solution: We proposed creating a series of enhanced adverts, each a character profile full of facts about each of…

Tagged with: Competitions DVD Enhanced-Adverts film online primary-school