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Nintendo: YO-KAI WATCH

October 5, 2018 Matt

Mission: Our challenge was to create an engaging campaign for the Nintendo YO-KAI watch game and TV show. Campaign Objectives: Reach parents and children Generate interest in the games release and TV series Acquire a database of competition entrants Encourage…

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LEGO Friends

September 2, 2015 Matt — No Comments

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship…

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British Gas: Generation Green 2014

January 29, 2015 Matt — No Comments

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a…

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The Dinosaur That Pooped

December 8, 2014 Matt — No Comments

Client’s need: The client wanted to promote the Dinosaur That Pooped book series. They wanted to drive awareness of the series during the gifting period, promoting all the books in the series. Our solution: We created a bespoke feature to run as…

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Cloudy with a Chance of Meatballs 2

April 30, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Cloudy with a Chance of Meatballs 2 – attracting both new and existing fans of the franchise. Our solution: Building on the plot for the film and…

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CBeebies Magazine Christmas Partnership

February 11, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with their pre-school title, CBeebies Magazine. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and their parents, Fun Kids…

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Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book  Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

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Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…

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Johnny English Reborn Theatrical Release

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness for the theatrical release of Johnny English Reborn. It had been a long time since the first film came out and so they were keen to quickly build familiarity the film and…

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Diary of a Wimpy Kid: Dog Days

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film…

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