Articles

Hollywood Bowl

Mission: Our challenge was to promote Hollywood Bowl as a top choice venue for birthday parties and a great leisure activities for families to enjoy. Campaign Objectives: Reach kids and families across the UK Promote birthday parties at Hollywood Bowl

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POP TV

Mission: Our challenge was to promote a range of new favourites and existing popular shows on POP for Autumn. Campaign Objectives: Let audiences know when they can watch Trollhunters, Polly Pocket, Littlest Pet Shop, Alvinnn!!! and the Chipmunks, Barbie and

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Hachette Children’s Sponsor Book Podcasts

Mission: Our challenge was to promote a few middle-grade key fiction titles published by Hachette. Campaign Objectives: Drive sales of six brand new books Raise awareness of the content of the books and increase familiarity Drive purchases of the audio

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The LEGO Ninjago Movie

Mission:
Our challenge was to raise awareness of the digital download and DVD release of The LEGO Ninjago Movie.

Campaign Objectives:

  • Raise awareness of The LEGO Ninjago Movie’s digital and DVD release
  • Reach children and parents who enjoy watching movies together
  • Reinforce the LEGO brand messaging and sense of fun.

Solution:

Launching on February 2nd Fun Kids put together a multi-platform campaign across radio, online and social media platforms. The campaign included a unique Hidden Ninja competition mechanic, these Ninjas allowed quick and easy access to a Fun Kids exclusive competition page once found.

Whilst providing a buzz and excitement around the digital download, DVD and Blu-Ray release, Fun Kids also ran bespoke online articles, providing extra promotion and drove direct links and key messaging.

Results:

  • 100,000 audience reach
  • 2,153 competition entries
  • 0.48% MPU CTR
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Egmont Publishing: A Series of Unfortunate Events

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise

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Paramount: Bumblebee

Mission: Our challenge was to promote the cinematic release of Bumblebee, the latest movie in the Transformers universe. Campaign Objectives: Promote Bumblebee as the number-one film to see this Christmas Raise awareness of Bumblebee and the wider Transformers universe Reach

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Build-A-Bear

Mission: Our challenge was to promote Build-A-Bear Workshop to our nationwide audience. Campaign Objectives: Promote Build-A-Bear’s 20th Birthday Raise awareness the wide range of bears and brands they stock Showcase the unique process that goes into creating every single bear

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Hasbro: My Little Pony

Mission: Our challenge was to create an unmissable campaign to promote My Little Pony:The Movie and the new Hasbro range of toys tying into the movie. Campaign Objectives: Reach parents and children Raise awareness of My Little Pony: The Movie

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Nintendo: YO-KAI WATCH

Mission: Our challenge was to create an engaging campaign for the Nintendo YO-KAI watch game and TV show. Campaign Objectives: Reach parents and children Generate interest in the games release and TV series Acquire a database of competition entrants Encourage

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eOne: Peppa Pig’s First Cinematic Experience

Mission: Our challenge was to promote Peppa Pig coming to the big screen with all new episodes to our family audience across the UK. Campaign Objectives: Position Peppa Pig’s First Cinema Experience as a must see in cinemas Reach families

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Contact the team on 020 7739 7880 or email.