Articles

Egmont Publishing: A Series of Unfortunate Events

Mission: Our challenge was to promote the re-release of the Series of Unfortunate Events books by Lemony Snicket Campaign Objectives: Let the target audience of 8-12 year olds and parents know about re-release of the books with new covers Raise

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Paramount: Bumblebee

Mission: Our challenge was to promote the cinematic release of Bumblebee, the latest movie in the Transformers universe. Campaign Objectives: Promote Bumblebee as the number-one film to see this Christmas Raise awareness of Bumblebee and the wider Transformers universe Reach

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Build-A-Bear

Mission: Our challenge was to promote Build-A-Bear Workshop to our nationwide audience. Campaign Objectives: Promote Build-A-Bear’s 20th Birthday Raise awareness the wide range of bears and brands they stock Showcase the unique process that goes into creating every single bear

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Hasbro: My Little Pony

Mission: Our challenge was to create an unmissable campaign to promote My Little Pony:The Movie and the new Hasbro range of toys tying into the movie. Campaign Objectives: Reach parents and children Raise awareness of My Little Pony: The Movie

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Nintendo: YO-KAI WATCH

Mission: Our challenge was to create an engaging campaign for the Nintendo YO-KAI watch game and TV show. Campaign Objectives: Reach parents and children Generate interest in the games release and TV series Acquire a database of competition entrants Encourage

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eOne: Peppa Pig’s First Cinematic Experience

Mission: Our challenge was to promote Peppa Pig coming to the big screen with all new episodes to our family audience across the UK. Campaign Objectives: Position Peppa Pig’s First Cinema Experience as a must see in cinemas Reach families

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Harper Collins: David Walliams Fiction

Mission: Our challenge was to promote David Walliam’s new picture books and fiction to our family audience across the UK. Campaign Objectives: Make the latest books unmissable to children and parents Use the comedic nature of the books to bring

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Star51: Kids Clothing

Client’s need: Star51 wanted to promote their brand new kids clothing range which were available in House of Fraser‘s Autumn/Winter 2015 collection. Our solution: To help drive sales and awareness around the Autumn/Winter collection, we ran a simple competition to win

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The Diary of Dennis the Menace

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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LEGO Friends

Client’s need: The client wanted to promote the new LEGO Friends Pop Star range, including five new sets to buy, and engage families with the new LEGO Friends character, Livi. Our solution: We ran a truly multi-platform campaign, including: Sponsorship

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