Articles

The Diary of Dennis the Menace

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we

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British Gas: Generation Green 2014

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a

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Guardians of the Galaxy

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition

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Earth To Echo

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film

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The Co-Operative

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability

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Muppets: Most Wanted Official Soundtrack

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to

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Robosapien

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of

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Christmas Activity with Universal Music

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,

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Demon Dentist by David Walliams

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to

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Horrible Histories Magazine

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a

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