Articles

Horrid Henry’s Monster Movie Book

June 20, 2013 Matt — No Comments

Client’s need: The client wanted to promote the new book Horrid Henry’s Monster Movie and help driving a partnership with Legoland where people who buy the book could go for free. Our solution: We created a series of six 1-minute…

Stick Dog Book

June 20, 2013 Matt — No Comments

Client’s need: Stick Dog was the first book in a new comedy series, following a group of dogs’ elaborate plans to try and steal some food from humans. The client wanted to drive awareness of the new book, ensure children…

Tagged with: Banners book Enhanced-Adverts primary-school publishing Show-Sponsorship

Random House Christmas Partner

May 14, 2013 Matt — No Comments

Client’s need: The client wanted to promote a large number of their books ahead of the busy Christmas gifting period. Our solution: Christmas is a big time for families! So, as the UK’s only radio station dedicated to children and…

Girl Talk Art Magazine

May 14, 2013 Matt — No Comments

Client’s need: Girl Talk Art is a monthly magazine aimed at 7-12 year old girls, focusing on craft, fashion and art techniques. They wanted a creative campaign that would engage listeners with the magazine and clearly highlight its offering. Our…

Tagged with: Enhanced-Adverts magazine online podcasts primary-school tween

Skylanders: Spyro’s Adventure Videogame

May 13, 2013 Matt — No Comments

Client’s need: Activision wanted to promote a new videogame which combined real life toy figures within the game’s narrative. With initially over 30 figures to collect, they were keen to build awareness of this innovative gaming concept and the range…

Tagged with: Enhanced-Adverts game online tween

Diary of a Wimpy Kid: Dog Days

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of Diary of a Wimpy Kid: Dog Days. Diary of a Wimpy Kid is a brand that is orientated towards tweens. It’s well known amongst its audience and the film…

Tagged with: brand Enhanced-Adverts Experiential film Live-Events online sampling Show-Sponsorship Station-Takeover tween video

Alvin and the Chipmunks: Chipwrecked DVD

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to raise awareness of DVD release of Alvin and the Chipmunks 3: Chipwrecked and drive sales. Our solution: We proposed creating a series of enhanced adverts, each a character profile full of facts about each of…

Tagged with: Competitions DVD Enhanced-Adverts film online primary-school

Alien Invaders Book Series

May 10, 2013 Matt — No Comments

Client’s need: The client wanted to build excitement around a sci-fi adventure book series called Alien Invaders. A number of books in the series had already been released so the brief was to promote the new books, but also generate…

Tagged with: book brand Enhanced-Adverts game online publishing tween

Poppy Cat

May 6, 2013 Matt — No Comments

Client’s need: The client wanted to build awareness of Poppy Cat to drive viewers of the TV show and improve overall engagement in the Poppy Cat brand. Our solution: We created six bespoke features, each a character profile presented by…

Tagged with: brand Enhanced-Adverts podcasts pre-school television video