Articles

The Diary of Dennis the Menace

October 26, 2015 Matt — No Comments

Client’s need: The client wanted to promote the special release for World Book Day, The Diary of Dennis the Menace: World Menace Day, and promote the entire catalogue of books. Our solution: Building on the excitement of World Book Day, we…

British Gas: Generation Green 2014

January 29, 2015 Matt — No Comments

Client’s need: Based on successful campaigns in 2012 and 2013, British Gas again wanted Fun Kids to support their Generation Green campaign, driving awareness and engagement amongst parents and children. The campaign centred on giving families the chance to win a…

Tagged with: csr education Enhanced-Adverts Live-Events online podcasts primary-school tween video

Guardians of the Galaxy

November 7, 2014 Matt — No Comments

Client’s need: The client wanted to drive awareness and engagement with the new film Guardians of the Galaxy. Our solution: Building on the plot for the film of the main characters being wanted criminals, we ran a 2-week ‘Treasure Hunt’ competition…

Tagged with: competition Competitions film online primary-school tween tweens

Earth To Echo

August 19, 2014 Matt — No Comments

Client’s need: The client wanted to promote the theatrical release of new family blockbuster Earth To Echo, out in the summer holidays. Our solution: Earth To Echo became our partner for Fun Kids “Countdown to Summer!” programming, placing the film…

Tagged with: Competitions Enhanced-Advertorials family film online Spot-Advertising tween

The Co-Operative

August 8, 2014 Matt — No Comments

Client’s need: The Co-Operative wanted to position themselves as a strong family-friendly brand, and showcase the wide range of products and services they offer – from their food to their travel services. Our solution: Fun Kids has a unique ability…

Tagged with: csr education Enhanced-Advertorials family Feature-Sponsorship online primary-school retail tween

Muppets: Most Wanted Official Soundtrack

July 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness for the new Muppets soundtrack, Muppets: Most Wanted, and drive sales. Our solution: To promote the soundtrack in an exciting and engaging way for our listeners we launched a 2-week multi-platform competition to…

Tagged with: Competitions Enhanced-Adverts family music Spot-Advertising tween

Robosapien

May 7, 2014 Matt — No Comments

Client’s need: The brief was to drive awareness and engagement with the brand new film Robosapien. Our solution: To bring the film to life on air and engage our audience with the principle character, Robosapien, we created a series of…

Tagged with: Competitions Enhanced-Advertorials family film online tween

Christmas Activity with Universal Music

February 11, 2014 Matt — No Comments

Client’s need: The client wished to build awareness and interest in the Frozen soundtrack, new Disney Box Sets and old Disney releases for the gifting period leading up to Christmas. Our solution: To maximise airtime and allow for multiple promotional messages,…

Tagged with: advertorials Competitions Enhanced-Advertorials Enhanced-Adverts music online Show-Sponsorship tween

Demon Dentist by David Walliams

January 6, 2014 Matt — No Comments

Client’s need: The client wanted to build awareness and drive sales for David Walliams’ new book Demon Dentist, ensuring we built excitement around the release and delivered cut-through during the Christmas gifting season. Our solution: Radio is often the soundtrack to…

Tagged with: book Enhanced-Adverts online podcasts primary-school publishing tween

Horrible Histories Magazine

June 20, 2013 Matt — No Comments

Client’s need: The client wanted a multi-platform campaign that would use its brand to build awareness and engagement for its new magazine. Our solution: To get across the humour and information at the centre of this magazine, we created a…

Tagged with: Competitions Enhanced-Adverts magazine online primary-school publishing tween